Privacy Policy

Last updated: June 18, 2026

RasaPop operates this store and website, including all related information, content, features, tools, products, forms, products and services, in order to provide you with a curated shopping, waitlist, and brand experience (the "Services"). RasaPop is a brand of aaRKay LLC. RasaPop is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, submit information through, join a waitlist on, make a purchase or other transaction through, or otherwise communicate with us through the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, disclosure, and processing of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, email address, phone number, billing address, shipping address, and other contact information you provide.
• Waitlist and form information, including your email address and any other information you provide when you join a waitlist, submit a Shopify form, sign up for launch updates, respond to a survey, enter a promotion, or otherwise submit information through the Services.
• Financial and payment information, including credit card, debit card, payment card information, payment confirmation details, transaction details, and other payment-related information. Payment information may be collected and processed by Shopify, payment processors, and other service providers on our behalf.
• Account information, including your username, password, account preferences, settings, order history, saved addresses, and other information associated with an account, if account features are available and you choose to create or use an account.
• Transaction information, including products or items you view, add to cart, add to wishlist, purchase, preorder, return, exchange, cancel, or otherwise interact with, as well as your order history and transaction records.
• Communications with us, including the information you include when contacting us, sending a customer support inquiry, replying to our emails, engaging with us on social media, participating in a survey, or otherwise communicating with us.
• Device information, including information about your device, browser, operating system, network connection, IP address, device identifiers, and other unique identifiers.
• Usage information, including information about how and when you access, browse, interact with, or navigate the Services, including pages viewed, links clicked, products viewed, forms submitted, emails opened, ads interacted with, and other activity on or related to the Services.
• Marketing and advertising information, including information about your marketing preferences, email engagement, ad interactions, referral sources, campaign performance, and interactions with RasaPop content on third-party platforms such as Instagram, Facebook, TikTok, YouTube, Google, or other advertising and social media platforms.
• Location-related information, including general location information inferred from your IP address, shipping address, billing address, or information you choose to provide.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you visit or use the Services, join our waitlist, submit a form, create an account, place an order, communicate with us, respond to a survey, enter a promotion, or otherwise provide personal information to us.
• Automatically through the Services, including from your device when you visit or use our website, interact with our online store, submit forms, open emails, click links, or interact with our ads, through cookies, pixels, tags, server logs, and similar technologies.
• From our service providers, including Shopify, payment processors, email marketing providers, analytics providers, advertising platforms, fulfillment providers, customer support providers, and other vendors who collect or process personal information on our behalf.
• From our business, marketing, and advertising partners, including social media platforms, advertising networks, analytics partners, ecommerce tools, and other third parties that help us market, measure, improve, or operate the Services.
• From publicly available sources or third-party platforms, including when you interact with RasaPop on social media, comment on our posts, tag us, share content, or otherwise engage with us through public or semi-public online platforms.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, operate our website and online store, process forms, maintain waitlists, remember your preferences, improve our website, personalize your experience, analyze performance, troubleshoot issues, develop new products, and improve our brand, products, content, and Services.
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• Waitlist, Launch, and Early Access Communications. If you join our waitlist or submit a form on our website, we collect and use the information you provide, such as your email address, to send you launch updates, first-drop announcements, product availability updates, early access opportunities, promotional messages, surveys, and other communications related to RasaPop. Joining a waitlist does not guarantee product availability, early access, discounts, delivery timing, or any specific launch allocation.
• Order Processing and Customer Support. When products or transactions are available, we use your personal information to process payments, fulfill orders, send order confirmations, arrange shipping, process returns, exchanges, cancellations, refunds, or other transactions, respond to support inquiries, and provide customer service.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, including to send marketing, advertising, and promotional communications by email, text message, postal mail, or other channels where permitted by law; to display online advertisements for RasaPop on the Services or other websites and platforms; to measure the effectiveness of our marketing campaigns; and to personalize advertising based on your interactions with the Services, our ads, our emails, or other RasaPop content.
• Analytics and Business Operations. We use personal information to understand how visitors use the Services, measure website traffic, evaluate waitlist performance, understand campaign effectiveness, improve conversion rates, manage customer relationships, forecast demand, plan product launches, and operate, protect, and grow our business.
• Security and Fraud Prevention. We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, prevent, or take action regarding possible fraudulent, illegal, unsafe, malicious, or unauthorized activity, protect public safety, protect our rights and property, and secure our Services.
• Communicating with You. We use your personal information to communicate with you, provide customer support, respond to inquiries, send service-related notices, maintain our business relationship with you, notify you about changes to our policies, and provide information related to your account, waitlist submission, order, or other interaction with us.
• Legal and Compliance Purposes. We use your personal information to comply with applicable law, respond to valid legal process, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, enforce our terms and policies, protect our legal rights, and comply with tax, accounting, regulatory, and other legal obligations.
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How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, which hosts and powers our online store and helps provide ecommerce, checkout, customer account, analytics, marketing, and other services.
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• With vendors and service providers who perform services on our behalf, such as website hosting, IT management, payment processing, email marketing, SMS marketing, data analytics, customer support, cloud storage, fraud prevention, fulfillment, shipping, form collection, advertising measurement, and other business operations.
• With business, marketing, and advertising partners to provide marketing services, measure campaign performance, personalize advertising, and advertise RasaPop to you on the Services or on third-party websites and platforms. These partners may include advertising networks, social media platforms, analytics providers, and marketing technology providers. Our business and marketing partners may use your information in accordance with their own privacy notices.
• When you direct, request, or consent to disclosure, such as when you choose to connect with us through social media, interact with social media widgets or integrations, authorize a third-party service, participate in a promotion, or request that we provide information to a third party.
• With our affiliates or corporate group, including current or future affiliated companies, subsidiaries, parent companies, or entities under common ownership or control.
• In connection with business transactions, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other transaction involving all or part of our business.
• For legal, safety, and enforcement purposes, including to comply with applicable laws, regulations, legal processes, subpoenas, search warrants, court orders, or government requests; to enforce our terms and policies; to protect or defend the Services, our rights, our property, our users, or others; and to investigate or prevent fraud, security, safety, or technical issues.
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Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over personal information processed by Shopify for those purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Cookies and Similar Technologies

We, Shopify, and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the Services, remember your preferences, understand how visitors use the Services, measure website and campaign performance, improve the Services, provide personalized experiences, and deliver or measure advertising.

These technologies may collect device information, usage information, IP address, browser information, pages viewed, links clicked, referral URLs, ad interactions, form interactions, and other information about your interaction with the Services and our marketing.

You may be able to control cookies through your browser settings or through privacy tools made available on the Services. If you disable cookies, some features of the Services may not function properly.

Third-Party Websites, Platforms, and Links

The Services may provide links to websites, apps, social media platforms, or other online services operated by third parties. If you follow links to sites or platforms not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms and conditions. We do not control and are not responsible for the privacy, security, accuracy, completeness, reliability, or practices of third-party websites or platforms.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of those platforms and may be used by us or others without limitation, depending on the platform settings and applicable terms. Our inclusion of links, widgets, or integrations does not, by itself, imply endorsement of those platforms or their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Information transmitted over the internet may not be secure while in transit, and you should not use unsecure channels to communicate sensitive or confidential information to us.

We retain personal information for as long as reasonably necessary to provide the Services, maintain your account or waitlist status, communicate with you, fulfill orders, provide customer support, comply with legal obligations, resolve disputes, enforce our agreements, protect our rights, prevent fraud, and operate our business. Retention periods may vary depending on the type of information, how it is used, and applicable legal requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by law.

• Right to Access / Know. You may have the right to request access to personal information that we hold about you and to receive information about how we collect, use, disclose, or process your personal information.
• Right to Delete. You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
• Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have the right to receive a copy of personal information we hold about you and to request that we transfer it to another party, in certain circumstances and subject to certain exceptions.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or the processing of your personal information for purposes of targeted advertising, as those terms are defined under applicable privacy laws.
• Right to Limit Certain Uses of Sensitive Personal Information. Depending on where you reside and whether we collect sensitive personal information, you may have the right to limit certain uses or disclosures of sensitive personal information.
• Right to Appeal. Depending on where you reside, you may have the right to appeal our decision if we decline to take action on your privacy request.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe link displayed in our emails or by contacting us. If you opt out of marketing emails, we may still send you non-promotional communications, such as messages about your account, orders, customer service inquiries, legal notices, or policy updates.

You may exercise any applicable privacy rights by contacting us using the contact details provided below or where indicated on the Services. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any privacy rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. Depending on applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting such a request from an agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

California and Other U.S. State Privacy Disclosures

Depending on where you reside, applicable U.S. state privacy laws may provide additional rights regarding your personal information. The categories of personal information we may collect are described above in the section titled "Personal Information We Collect or Process." The sources from which we collect personal information are described above in the section titled "Personal Information Sources." The purposes for which we use personal information are described above in the section titled "How We Use Your Personal Information." The categories of third parties to whom we disclose personal information are described above in the section titled "How We Disclose Personal Information."

We do not knowingly sell or share personal information of individuals under 16 years of age. Depending on how applicable laws define "sale," "sharing," or "targeted advertising," some of our advertising, analytics, and marketing activities may be considered a sale, sharing, or targeted advertising. You may have the right to opt out of these activities, depending on where you live.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision regarding a privacy request by contacting us using the contact details below, or you may have the right to lodge a complaint with your local data protection authority or applicable regulator.

International Transfers

We are based in the United States. Please note that we may transfer, store, and process your personal information outside the country, state, province, or region where you live, including in the United States and other locations where Shopify, our service providers, or our partners operate.

If we transfer personal information out of the European Economic Area, the United Kingdom, or other jurisdictions with transfer restrictions, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, the UK equivalent, adequacy decisions, or other lawful transfer mechanisms, as applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, Services, legal obligations, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us at:

RasaPop
aaRKay LLC
Seattle, WA, United States
Email: hello@drinkrasapop.com